By, Ireana Nathan
Hey, guys my name is Ireana Nathan! I’m a Fashion & Lifestyle Blogger at Xoxo, I. Joelle. I currently reside in Charleston, SC born and raised. I’ve been blogging for about five years, but I’ve been blogging under Xoxo, I. Joelle for two years. When I’m not blogging, I am a Kindergarten Teacher Assistant and student. I know it sounds like a lot but somehow, I get it done.
When I first started blogging I must say I thought I knew all I needed to know. But over the years I learned that there is so much more than meets the eye. I remember in 2013 I started to feel stagnant and I couldn’t figure out why. I got bored writing some of my content because I felt like it wasn’t my authentic voice. I was trying to keep up with the other bloggers I would see on Instagram. I remember writing constantly about the latest MAC Cosmetics makeup release or the latest style collabs with brands like Target and H&M. I saw other bloggers write or post about it so I thought I was doing something right. But after doing my research I found out that the bloggers that I admired were getting invited to these events and sponsored products. Also, they were getting paid to do just that. I then realize I couldn’t keep up because I didn’t have the following on my blog and on my social media accounts. I was pushing 300 followers promoting my blog.
Fast Forward to 2017.
Over the years, I’ve learned so much from blogging and it has changed me for the good. I’ve learned a lot about myself and the ins and outs of blogging. If you’re looking to start a blog, I have a few basic tips for you that can help you get started:
1. Mission Statement: Why do you want to start a blog?
Just like any business today there should be a reason behind what you’re doing. I feel that your mission statement is the foundation of your blog. You can reflect on your “Why” on the days when you feel uninspired and need boost of motivation. I would answer this question with at least three answers.
2. Be Original
From your blog/brand name, voice, and etc BE YOU. With so many bloggers and blogs in the bloggersphere you’re probably wondering how can you stay original? By simply being yourself. You alone can make it if you stay true to your mission statement and work ethic. If you want to work with brands majority of the time they are looking for fresh new bloggers or influencers. Be you, do you and the rest will follow.
3. Stay Consistent
Consistency is key when it comes to everything in life, especially when it comes to blogging. When you’re running your blog, you don’t have to post every day. Create a schedule that you can stick to and be consistent with it. Keep your readers up to date with your schedule. For example, I post on Mondays, Wednesdays, Thursdays and if I have time Fridays and Saturdays
4. Do what works for you.
DO NOT and I repeat DO NOT try to keep up with other bloggers or influencers. You don’t know what comes with each blogger and brand collab. You don’t know what these bloggers go through to keep up with an image. Do what works for you and do what you love.
Over the next few months I’ll be sharing more tips on blogging! Stay tuned for next month’s post.
Until Next Time,