By: Liz Martin
I didn't go to school for anything even closely related to owning a balloon shop, writing a blog, or growing your social media presence. I love to just pay attention to what's working and share what I learn with others who might benefit. Hence why my "Social Media University" came about; it's a virtual place for me to share how Instagram has helped my business, navigating brand relationships, and more. Here is my two cents on how to achieve successful partnerships between businesses and bloggers.