By: Tyler Center
So many times the start of a new year means the start of a diet, or some plan to reach a goal that you inevitably give up on just in time for Valentine’s Day. This New Year I wanted to try something a little different. I wanted to use the New Year to not set a goal to exercise more, read a book, or be on my phone less; this New Year I simply wanted to better myself. I don’t have a specific goal for the New Year like a New Year’s resolution or anything; I simply want to become an overall better version of who I was in 2017.
2017 was a record year for me; it brought a mountain of struggle, however, it also brought a flood of growth. It was the toughest year thus far, however it was also the year I learned the most about myself and about others. I learned I could improve upon a lot within myself, and how I treat others. The struggles this past year taught me that nothing worth having comes easy, and it for sure comes at some sort of cost. Whether that is monetary, time, or relationships, the cost is always (at least in my case) something I value.
So for the New Year, I am hoping to take what I have learned in the past, and mold it into something beneficial for my future. Whether that is a perspective I have about someone or something, or how I treat those around me. I have found that I take for granted many of the people around me who support and love me. This New Year I am going to try and express to those friends, and family how much they mean to me, whether that is through an act of service, a gift, or a simple phone call or text message.
The best part of a new year is that it is essentially a fresh start, a new lease on life. I love the New Year because it brings so much hope, and opportunity to my life and it seems like the world is full of hope and new life. So take this New Year and make it your own. Don’t conform to the old society tradition of setting some unattainable goal you’ll forget about by February 1st. Use this New Year as a chance to better YOU as an individual for YOU, and nobody else.
Happy New Year + Cheers to fresh starts
By: Abigail Weit
I’ve been living in New York City for over two and half years now. That means three out of the ten seasons I’ve lived here have been winter, and even in those nine months I haven’t been able to pinpoint all of my favorite locations, moments and memories. There are so many amazing places to visit for photos in the city; [somehow] I was able to narrow down 5.
City Bakery: City Bakery in Flatiron - If you are anything like me, then you are constantly craving a cup of cocoa once the temperature dips below 50 degrees (Okay, maybe 40). This place is sure to warm up any snowy afternoon with it’s delectable hot chocolate and fluffy, homemade marshmallows. Yep, they’re homemade, along with everything else in this place. Fair warning, though… This stuff is lethal. It’s so chocolaty I swear it probably has 4 melted chocolate bars in one cup. I always share with a friend or a date. Let’s be honest, this cup of cocoa doesn’t have a bad side.
The Plaza Hotel: The Plaza Hotel - Whether you were an Eloise fan or a Home Alone fanatic, this place is legendary. When I walk in, I can’t help saying to myself, “Credit Card? You got it.” (see: Home Alone, Lost in New York). The lobby is covered in Christmas cheer, and don’t forget to have a drink at the Rose bar. It’s incredibly romantic. Not to mention, the last time I was here I saw Miley Cyrus, Bill Murray and a Yankee’s Player that I didn’t recognize. It’s practically begging for a photo op.
The Bethesda Terrace and Fountain: The Bethesda Terrace and Fountain in Central Park - If venturing into Central Park scares you (and it scares everyone because it’s so huge!) the one spot you need to visit is the Bethesda Terrace and Fountain. This is the most iconic area of Central park and so quintessentially New York that you will feel like you’re in a movie. When it snows, it’s feels like you’re in a snow globe—surrounded by street lanterns, large ascending staircases, a frozen pond, and of course, nature. If you’ve never been there, you’ll immediately recognize it from its social media fame.
The Brooklyn Bridge: The Brooklyn Bridge and Brooklyn Bridge Park - If you haven’t walked the Brooklyn Bridge, now is the time to do so. With the weather a little cooler than some folks enjoy, it’s slightly less crowded and the crisp air is so silent when you get to the middle of the Bridge, it’s breathtaking. I would suggest taking a walk at night, to see the city light up the night. Finishing your evening all bundled up in a cozy bar in the outskirts of Brooklyn Heights while enjoying the view of this incredible city—who doesn’t throw a like to a photo of the skyline?
Houston Street: Lower East Side - This one may seem a little odd, but I have never been surrounded by so many Christmas trees than walking down Houston. While these Christmas trees are naked, and waiting to be bought, the smell of pine is overwhelmingly sweet and whisks you away into a winter wonderland. At night, the signs for the tree stands lit up the sidewalk and it makes you feel like you’re home. It’s the best place to snap a quick pic of tree without the hustle and bustle of Rockefeller Center.
Even though these are just 5 of millions of different places, I think we all can agree that New York is at it’s very best in the wintertime.
By: Breana Intlekofer
When I was in high school, a family friend told me that during her college years, she started writing down facts about her day in her agenda on a regular basis. She was so excited to be starting college, and she wanted to be able to look back and remember as much as possible about that time of her life.
On days that weren’t especially eventful, she wrote about small things she saw or did, like watching a sunset from her dorm room or shopping with friends. But on most days, she filled the day slots in her calendar to the brim with sentence after sentence detailing exciting adventures and fun events.
But, what I loved most about this new, daily tradition of hers was that she didn’t leave out her bad days as if they hadn’t existed. Instead, she scribbled down her anger or disappointment on the days when life was tough. She didn’t hide the fact that college wasn’t some perfect sitcom that so many of us perceive it to be.
When I asked Aunt Nancy (as I like to call her) why she took the time to do this every day, her answer was simple. She wanted to be able to flip back through those old agendas and recall specific days and moments of her youth and young adult life, even the moments that may have seemed insignificant at the time.
The day after Aunt Nancy told me all of this, my 16-year-old-self began writing in my agenda every day. I wanted to remember my life in the same ways that Aunt Nancy had described. The idea that I could look back on my life and not remember sections of it completely terrified me for some intense reason. Because, to me, writing moments down can keep memories alive in a way that pictures and spoken words cannot.
It’s six years later and I still write about my days in every agenda I use. My passion for writing is due, in large part, to Aunt Nancy’s willingness to share her little tradition with me. And I am incredibly thankful.
Our generation is fortunate enough to have access to so many outlets that provide us with a platform to write about whatever we want, whenever we want. We can type out a post on Facebook and, in a matter of seconds, the world will see it. The same goes for Instagram, Twitter, Blogging, and so many other social media platforms.
And, although what you write might be only online, you know the saying…
“Everything posted on the Internet is there forever.”
That is a scary thought for some, but it also means that your words, just as if you had written them out by hand, will still be there when your memory may fail. Whether it’s a Facebook post, a quick Tweet, an Instagram caption, or a few words scribbled in an agenda – just write!
Because who knows? What you write today may give you the chance to relive moments that you might have long forgotten. I mean… Allie wrote about her life and love in The Notebook for a reason. Cheesy reference, I knoooow, but you get what I’m saying.
I hope I’ve been successful in encouraging a least a few of you to start writing about this cherished life we live. Trust me, you won’t regret it.
By: Breana Intlekofer
By: Taylor Shawver
As intimidating as the instantaneous aspect of social media can be, there is also immense value behind this feature. On October 31st, New York City experienced a terrorist attack. Now, many would assume the first notification a New Yorker received was through a news station, which to a certain extent remains true; however, many of my coworkers and myself were alerted via Twitter.
That afternoon, my coworker sitting next to me mentioned that there was an attack in lower Manhattan merely minutes prior. I immediately went to Google news to search for any updates, and to my surprise there were none. I asked my coworker where she had heard about this from and she said it was trending on Twitter. Sure enough - there it was. News stations, locals and visitors were tweeting about the incident with live updates. Throughout the day I proceeded to check Twitter for any and all notifications regarding the attack.
The true power of social media lies in the ability to craft a post and spread the word within minutes. This is not always the most beneficial feature, as we’ve seen in the recent political environment; however, access to information with the touch of our fingertips can be life saving. On that day, I was able to notify a friend of mine who lives near the area where the attack occurred before she had any idea what was going on. When she asked where to check for updates, I referred her to Twitter and the trending section.
I know I sometimes forget just how powerful social media can be. Yes, being able to stay in touch with friends, family and acquaintances from all over the world is beneficial; however, we have more access to information than we ever have before. Instead of allowing this feature to slip by, be sure to use it to your advantage. Stay up to date and be aware, because now more than ever there is no excuse to not know what is going on.
By: Will Hardison
Social media is, arguably, the most pervasive form of marketing in the world right now. Whether you’re an influencer, business, or just care about your social media, having a social media calendar can improve your productivity, content quality, and allows for smoother syndication across various media channels. Too, not having a social media editorial calendar can make finding and creating quality content harder on you. Mercedes Benz doesn’t come up with content overnight do they?
However, no matter how much you plan your media calendar, social media also relies on predictions and chance to succeed. For instance, during the 2013 Super Bowl, Oreo’s media team took advantage of the 34-minute blackout to tweet a one line joke, and garnered 150,000 retweets in a matter of minutes. Timing is key with social media and it can be used as a powerful tool for influence if used correctly. Planning and trend spotting can greatly increase conversion across your various media channels. Now that we know the importance of having a social media editorial calendar, how do we create one?
Step 1. Figure Out What Type of Content Resonates
Before launching a social media campaign, you have to determine what content and content types speak to your audience. A great way to do that is to look back at earlier social media posts to see which posts were the most successful. There are a variety of analytics tools that one can use to accomplish this. Facebook Insights, Instagram Analytics, and Twitter Analytics are all great ways to look back on past posts and see how they performed quantitatively.
Step 2. Decide How Often to Post
Post times are vital to the success of social media campaigns. Sprout Social, a popular social media analytics company, has written a handy article on the best times to post on social media. Depending on your audience demographics, you may be posting multiple times a day to engage audiences in different time zones. However, don’t barrage audiences with irrelevant or low quality posts.
Step 3. Create or Source Quality Content
One you have a clear idea of what type of content your audience enjoys, you should focus on creating original, high quality content that your target audience would want to share on their respective social media accounts. If you are unable to create content on your own, you can always source content from elsewhere. There are a plethora of online resources where you can find quality content to share. However, always remember to give credit where credit is due. Never source content without giving the author credit.
4. Plan and Fill up Your Social Media Editorial Calendar
Now that you have your content, it’s time to strategically plan your content. Google Calendar is a great way to get started with social media editorial calendars. The simple design and layout is great for beginners for visualize a month’s worth of content. Being able to see the entire month’s worth of posts will allow you greater control over your campaign.
Now that you know the importance of having a social media editorial calendar and how to make one, you should focus on promoting your brand identity to ensure maximum audience reach. Social media editorial calendars give individuals and businesses the ability to plan far enough ahead to give you time to strategically plan posts to resonate with your audience and give you time to adjust your calendar to trends that may arise during the month.