By: Natalie Vereen- Davis
When I first dove into the world of blogging back in 2014, I didn't have a Facebook page or Twitter account for my blog. I thought that my content would be able to stand on its own and that readers would find me because of that content, not because of some social media marketing gimmicks.
Oh, how arrogant I was.
That approach would get me 3,000 monthly page views if I was lucky (and most of those were my parents and my husband after I’d begged them to read my latest post), and I was ready to throw in the towel. My effort in creating and maintaining a blog was so far out of line with the results I wanted to see that I felt as if I was wasting my time.
Then, I decided to go all in with social media: what did I have to lose? I created a page for my blog, opened a Twitter account, and switched my personal Pinterest account to a business one. I started marketing my content via those channels, and everything changed rapidly. Within 4 months, I’d gotten my page views up to 13,000 per month, and I’d started to grow a following.
While analytics are crucial when creating a blog, there are many other reasons why social media can help you, too. Here are 5 more reasons why you shouldn’t delay in adding social media marketing to your blog or website.
1) Allows Me to Interact with My Followers
What an incredible world we live in: never before have we had an opportunity to reach out and directly connect with our favorite actors, singers, brands, and bloggers. Everyone nowadays has Twitter, Facebook, and Instagram, so content creators have the ability not only to produce content for their audience, but get immediate and direct feedback from that audience.
2) Helps Me Reach New Followers
While keeping those existing relationships with followers should always be first, finding new followers is essential to growing your brand in the long term. Having a presence on the major social media platforms (Facebook, Twitter, Pinterest, and Instagram) puts me in front of new faces whenever I interact with my existing followers and allows me to find others with similar interests who might want to see my content, too.
3) Shows Me What Fellow Bloggers are Doing
My biggest source of learning about travel blogging has been through Facebook groups: these have allowed me to learn from other, more established bloggers, and ask questions about blogging in an environment where we can all draw from one another’s experiences.
Beyond those private groups, I’ve also learned a great deal about content, posting, branding, and marketing just by following some of my favorite fellow bloggers. I’ve learned about to craft my own online brand that showcases my personality and perspectives.
4) Gives Me New Opportunities for Blogger Friendships
Working in a world that’s completely online can sometimes feel isolating, as I don’t have any co-workers to bounce ideas off of on the day-to-day. However, finding bloggers to whom I can shoot a quick email to with my latest collaboration idea or a short question about my next destination is crucial. My blogger friends are always in my Instagram, Facebook, and Twitter feeds, so keeping up with them via social media allows me to feel more like I’m a part of a community even though we’re sometimes thousands of miles apart.
5) Showcases My Abilities to Brands
Working with brands, hotels, and CVBs is crucial to growing a successful travel blog, so it’s important that everything I put out on social media is a reflection of my personal brand. As I’ve grown, I’ve gotten emails from travel companies based solely on what that PR person saw on one of my social media channels: that quick impression led them to my blog, which allowed them to learn even more about my goals and blogging style. Staying professional and on brand throughout your social media posts is crucial to getting those brands interested and turning them into readers—and hopefully, partners!
ABOUT THE AUTHOR:
Natalie, a former college literature professor, decided to combine her passions for travel and writing into Cosmos Mariners: Destination Unknown, a travel blog, in 2014. Since then, she and her family have explored King Ludwig’s castles in Bavaria; flown in a World War II era plane over St. Simons Island, Georgia; explored an Iron Age fort on Ireland’s Aran Islands; and touched fossils in the Grand Canyon. Her travels focus on the intersection of history, literature, culture, and family-friendly adventures. When she’s not traveling, Natalie can be found exploring her hometown of Charleston, South Carolina with her husband and two young children.