I have always loved taking pictures, so getting to incorporate that into promoting my business was a natural fit for me. I don't know the first thing about Twitter and have a love-hate relationship with Facebook, but Instagram is one channel I'm in tune with. Early in my business I started paying attention to what type of content I like to see in other accounts and then tried to emulate that when featuring my own products. A recurrent theme I found is pure and simple; pretty pictures. Instagram isn't for words/infographic/blurry photos. People want to see bright and lovely photos, so if that sounds like it is doable for your business then stick with Instagram. I am certainly not a professional photographer, but I make my phone photos as good as possible with the help of some simple editing.
Of course there are plenty of important factors that can make pictures better from the get-go (such as lighting & the type of phone you have), but using a photo editing app can really enhance whatever you are working with! I'm not talking about applying Instagram filters- they don't quite do the trick. However, both Instagram & iPhone allow you to manually edit photos. You can adjust brightness, saturation, eliminate shadows, & so much more within these apps. There are also plenty of other photo editing apps, my favorite of which is Snapseed. It’s really user-friendly and the “selective” feature can help me just make one area of a photo brighter or make the sky extra saturated with blue. I’m confident you can teach yourself Snapseed by playing around with it until you find settings you like for your photos, or check out this tutorial if you need some photo examples to go by. You might prefer other editing apps such as VSCO or A Color Story; it really doesn't matter as long as you keep your photos bright and crisp! Have a look at a couple of these before and after photos, taken with an iPhone 7 and edited with Snapseed.
If you know you could use a little more 1-on-1 help, check out my Instagram consultation here.